A recent study by managing consulting firm, Everest Group, reports that some 70% of enterprises
are struggling with integrating Salesforce with other applications and platforms – both within and outside the Salesforce ecosystem. Today, companies expect their Salesforce deployments to go far beyond simply the customer experience and are now looking to create a competitive advantage from their use of Salesforce. Companies that want to become an intelligent enterprise, will ultimately need a unified data fabric that encompasses their IT ecosystem.
Integration is not without its challenges; Integration projects are expensive but in today’s uncertain and unpredictable climate, any investment in technology needs to deliver tangible business benefits quickly. For CIO’s therefore, tough choices need to be made. Technology investments need to be low risk. They need to prove their worth – quickly – by delivering value to customers and employees.
Large scale integration projects, although capable of delivering significant value over time, carry a significant upfront cost in terms of licensing, configuration, and deployment. Maintenance adds to the longer-term cost – meaning it can be difficult to justify these large-scale investment projects when the business outlook is so uncertain.
Venerate’s middleware solution offers a solution to IT Departments who are faced with the dilemma of fast integration that delivers competitive advantage. It’s cost-effective, quick to deploy, and can be applied selectively to business-critical applications like Salesforce to deliver a fast return.