One of the fastest growing hotel chains in India, Royal Orchid Hotels, has carved out a niche in the industry with its 48 hotels spread across 34 locations. Offering a plethora of well-equipped options for the business as well as leisure travellers, the hotels are aesthetically designed with minimalistic approach.
- Track productivity of over 180+ sales users across India
- Presence of duplicate accounts
- Mobile app not compatible across various operating systems
- Absence of user specific data view
- No method to track user location during their sales visits
- No standardized proposal format across 48 hotel units (owned, franchised and managed)
- No collaboration within the sales teams to share leads to their peers
- Reports took 48 to 36 hours with low level of data accuracy
Solution and Result:
- Venerate solutions proposed to form a Royal Orchid CRM committee to narrow down on the problem statement and discuss possible solutions.
- We leveraged on our existing hospitality framework to speed up the implementation process and the duration from project kick to go live was under 8 weeks.
- Real time location tracking using Google Maps API
- Standardized MICE proposal for all 48 hotels. The proposal can now be rolled out under 300 seconds.
- The solution is built on Salesforce lighting framework and hence it is mobile compatible
- Account visibility set based on user role and hierarchy
- Custom journey planner to plan future sales visits in advance
- Real time reports to track performance