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Royal Orchid Hotels – Hotel Sales CRM

One of the fastest growing hotel chains in India, Royal Orchid Hotels, has carved out a niche in the industry with its 48 hotels spread across 34 locations. Offering a plethora of well-equipped options for the business as well as leisure travellers, the hotels are aesthetically designed with minimalistic approach.

Challenge:

  • Track productivity of over 180+ sales users across India
  • Presence of duplicate accounts
  • Mobile app not compatible across various operating systems
  • Absence of user specific data view
  • No method to track user location during their sales visits
  • No standardized proposal format across 48 hotel units (owned, franchised and managed)
  • No collaboration within the sales teams to share leads to their peers
  • Reports took 48 to 36 hours with low level of data accuracy

Solution and Result:                  

  • Venerate solutions proposed to form a Royal Orchid CRM committee to narrow down on the problem statement and discuss possible solutions.
  • We leveraged on our existing hospitality framework to speed up the implementation process and the duration from project kick to go live was under 8 weeks.
  • Real time location tracking using Google Maps API
  • Standardized MICE proposal for all 48 hotels. The proposal can now be rolled out under 300 seconds.
  • The solution is built on Salesforce lighting framework and hence it is mobile compatible
  • Account visibility set based on user role and hierarchy
  • Custom journey planner to plan future sales visits in advance
  • Real time reports to track performance

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