Arecent study by management consulting firm, Everest Group, reports that some 70% of enterprises are struggling with integrating Salesforce with other applications and platforms – both within and outside the Salesforce ecosystem.

Today, companies expect their Salesforce deployments to go far beyond simply the customer experience and are now looking to create a competitive advantage from their use of Salesforce. Companies that want to become an intelligent enterprise, will ultimately need a unified data fabric that encompasses their IT ecosystem.

Integration is not without its challenges; Integration projects are expensive but in today’s uncertain and unpredictable climate, any investment in technology needs to deliver tangible business benefits quickly.

For CIO’s therefore, tough choices need to be made. Technology investments need to be low risk. They need to prove their worth – quickly – by delivering value to customers and employees.

Large scale integration projects, although capable of delivering significant value over time, carry a significant upfront cost in terms of licencing, configuration, and deployment. Maintenance adds to the longer-term cost – meaning it can be difficult to justify these large-scale investment projects when the business outlook is so uncertain.

Venerate’s middleware solution offers a solution to IT Departments who are faced with the dilemma of fast integration that delivers competitive advantage. It’s cost-effective, quick to deploy, and can be applied selectively to business-critical applications like Salesforce to deliver a fast return.

In a recent customer example, the Venerate team created a bi-directional data flow between Salesforce and SAP for a consumer packaging firm. The project was completed in a matter of weeks and is yielding tangible benefits for both the front-office and back-office teams, including:

  • Customer 360. Full financial visibility – allowing Sales Reps to track and monitor orders, payments, and receivables.
  • Pricing Accuracy. The ability to create quotes and orders based on SAP pricing rules.
  • Better forecasting and order scheduling. Intelligent planning based on multi-site manufacturing plant capacity and availability.

By choosing to focus on integration projects that deliver significant near-term value now, IT executives can ensure that they are delivering what the business, and the customers, need in the most effective way possible. And in an era where economic uncertainty abounds, a cautious approach to IT investment is no bad thing.