Company Bio

ESDS is one of India’s leading Managed Data Center Service and Auto-Scalable Cloud Solution provider and was established in 2005. ESDS has already moved aggressively in the direction of becoming India’s No.1 Cloud Hosting Company, establishing a huge clientele.

ESDS has expertise in Managed Data Center Services, Managed Cloud Solutions, Virtualization and Disaster Recovery Hosting, which is backed with exuberant Technical Support that has helped ESDS build lifetime relationships with customers.

Client :  ESDS
Date :  October 18, 2018
Services :  bla bla
Website :

Business Challenges

  • They had highly customised billing and ticketing software to address the backend system.
  • No system for tracking of sales activities and funnel management, except for excel sheet based reports.
  • No accountability of stake holders, missing TAT resulted into lost opportunities.
  • The collaboration of individual team members and their individual contribution towards bid preparation was not getting tracked and it was difficult to fix responsibilities and reward individuals for their contribution.
  • As the GTM was also through partners and channels, it was getting difficult to ascertain the channel partner as well as sales team credit to certain business opportunities.

Solution Offered

  • Service Cloud is proposed to address the complete Service Management automation from ticketing to call assignment, Customer entitlement, call tracking till closures on real time basis.
  • The qualification of leads based on scoring is implemented to get more qualified leads resulting into better conversion ratio.
  • The opportunities are tracked on a real-time basis and enables the Management with accurate forecast.
  • The collaboration tool, QUIP has smoothened the Bid Management process.
  • Through the Funnel Management and opportunity Management, it is easy to track and reward the deserving personnel.
  • Partner Portal implementation has addressed the issue of ascertaining the source of channel partner generated leads, and giving credit where it is due.

Outcome of the Solution

  • Realtime Funnel Management has enabled tracking of various sales activities efficiently and bringing accuracy in Sales forecast.
  • Collaboration in Bid management resulting into efficient bid preparation and submission within time limits.
  • Service Cloud implementation has generated additional revenue channels with the same resources.
  • Channel/Partner community is being rewarded correctly for the leads brought in by them. Management is having an proper overview of the Margins to be paid to the Channel partners.